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Building an Internet Empire, a Guide

What do you need to know in order to build an online business empire? Consider your business is a whaling ship. You want to make sure that you hunt down the whale (your top converting demographic), but that it’s done in a way that’s sustainable in terms of cost...

Online Marketing Risk Management

One of the most interesting delimitations of jobs in the modern day world is the concept of risk. Different jobs have different levels of risk: Bankers – they handle other peoples money, no risk Entrepreneurs – they take the risk and keep the money Artists...

Panel: is Israel a Democracy?

I had the great honour of speaking on a panel regarding Israel with David Shayne and Huda Giddens with the Seattle Peace Chorus as our hosts. The panel was kicked off with this short film, “West Bank Story”. Sweet, quaint, and full of all the wrong...

Bin Laden is Dead, Long Live Bin Laden!

If there is one thing that always baffles me, it’s post modernism. The hotbed of crippling ability to act upon. In the world of post modernism, all views are equal and everything is worth discussing and all opinions must be respected. The death of Bin Laden...

Decay Marketing: a Concept

Speaking to a friend today I recalled a concept that I had developed a few months ago. Yes, the name is nasty – but it’s quite a clever concept. In the world of personal improvement (money, health, relationships) we always have more or less of something....