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The Branding Coefficient (BrandCo)

The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads, sales, etc. I had a very interesting discussion this week with an online retailer. This...

The Low Risk Product Launch

So here it is: that idea that’s so epic that it will have Zukenberg grovelling at your feet. The vision is grand, the solution is needed and so, the chances of getting it to work are close to nil. Why is the world changing, grand solution such a huge risk?...

Arab \ Israeli Apartheid

There is so little understanding of what happens in Israel \ Palestine by foreign media. As an Israeli, I just wanted to share a two examples that will never be reported by mainstream media. These facts are either known to all Israelis or are personal stories of some...

Am I Jewish? Yes, and I Can’t Help It

In the same way that my skin is white, my eyes green and my hair red – I am also Jewish. This is an unchangeable fact that I do not control. Being Jewish means that I am burdened with being thoughtful in my action. The way I am today is judged, in my mind, through the...