by Nico Black | May 15, 2012 | Uncategorized
The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads, sales, etc. I had a very interesting discussion this week with an online retailer. This...
by Nico Black | May 5, 2012 | Online Marketing, privatization, Telecommunications
Public outcry about jobs being shipped abroad? That’s because outsourcing isn’t done right. Let’s take an example from Apple. Apple has outsourced its manufacturing to China and was crowned the richest company in the world today. Not bad considering...
by Nico Black | May 3, 2012 | Launch, Online Marketing, Planning
So here it is: that idea that’s so epic that it will have Zukenberg grovelling at your feet. The vision is grand, the solution is needed and so, the chances of getting it to work are close to nil. Why is the world changing, grand solution such a huge risk?...
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