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The Branding Coefficient (BrandCo)

The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads, sales, etc. I had a very interesting discussion this week with an online retailer. This...

The Low Risk Product Launch

So here it is: that idea that’s so epic that it will have Zukenberg grovelling at your feet. The vision is grand, the solution is needed and so, the chances of getting it to work are close to nil. Why is the world changing, grand solution such a huge risk?...

Arab \ Israeli Apartheid

There is so little understanding of what happens in Israel \ Palestine by foreign media. As an Israeli, I just wanted to share a two examples that will never be reported by mainstream media. These facts are either known to all Israelis or are personal stories of some...

Am I Jewish? Yes, and I Can’t Help It

In the same way that my skin is white, my eyes green and my hair red – I am also Jewish. This is an unchangeable fact that I do not control. Being Jewish means that I am burdened with being thoughtful in my action. The way I am today is judged, in my mind, through the...

TheFancy is Stumbleupon for Shopping

This is truly an exceptional web project, here are the things that I never realised it, but I do fancy. They display a set of products on thefancy.com that are simply stunning objects with the most enticing photography. This is really an amazing way to drive traffic...

The $5000 Startup

Building a new concept based on open source software can be very affordable. Start with planning, start at a high level of the funnel… do a drill down per phase (sign-up, log-in, product page, etc.), then once that’s worked out a high level, comes mock-up...

What I really do (IDF version)

These images have been making rounds over the past 4-5 days on facebook, thought I would put a hand in and produce my own version… being in the IDF some good classic perceptions… There is so much misconception, of course this isn’t going to solve...

Getting a Drivers License in Washington State

This is a short summary of the difference between getting a drivers license in Israel and the State of Washington. It’s pretty much my own summary, and includes only the rules that are specifically different from Israel. It’s not a complete list of course....

Terrorism on Twitter

Woke up to hear that there was an assassination attempt on an Israeli diplomat’s wife in New Delhi. Well, we knew that kind of stuff was coming anyway. but what’s amazing is this Indian journalist that was there while it happened. Tweet showed below: The...