by Nico Black | May 15, 2012 | Uncategorized
The only way you can really optimize an online business is work against a single metric. That metric should be the one your business is judged by, whether it is leads, downloads, sales, etc. I had a very interesting discussion this week with an online retailer. This...
by Nico Black | May 5, 2012 | Online Marketing, privatization, Telecommunications
Public outcry about jobs being shipped abroad? That’s because outsourcing isn’t done right. Let’s take an example from Apple. Apple has outsourced its manufacturing to China and was crowned the richest company in the world today. Not bad considering...
by Nico Black | May 3, 2012 | Launch, Online Marketing, Planning
So here it is: that idea that’s so epic that it will have Zukenberg grovelling at your feet. The vision is grand, the solution is needed and so, the chances of getting it to work are close to nil. Why is the world changing, grand solution such a huge risk?...
by Nico Black | Mar 23, 2012 | jerusalem, Palestinian people
There is so little understanding of what happens in Israel \ Palestine by foreign media. As an Israeli, I just wanted to share a two examples that will never be reported by mainstream media. These facts are either known to all Israelis or are personal stories of some...
by Nico Black | Mar 9, 2012 | Israel, zionism
In the same way that my skin is white, my eyes green and my hair red – I am also Jewish. This is an unchangeable fact that I do not control. Being Jewish means that I am burdened with being thoughtful in my action. The way I am today is judged, in my mind, through the...
by Nico Black | Feb 23, 2012 | Online Marketing
This is truly an exceptional web project, here are the things that I never realised it, but I do fancy. They display a set of products on thefancy.com that are simply stunning objects with the most enticing photography. This is really an amazing way to drive traffic...
by Nico Black | Feb 21, 2012 | Online Marketing, Planning
Building a new concept based on open source software can be very affordable. Start with planning, start at a high level of the funnel… do a drill down per phase (sign-up, log-in, product page, etc.), then once that’s worked out a high level, comes mock-up...
by Nico Black | Feb 16, 2012 | Middle East, Politics
These images have been making rounds over the past 4-5 days on facebook, thought I would put a hand in and produce my own version… being in the IDF some good classic perceptions… There is so much misconception, of course this isn’t going to solve...
by Nico Black | Feb 15, 2012 | Urbanism
This is a short summary of the difference between getting a drivers license in Israel and the State of Washington. It’s pretty much my own summary, and includes only the rules that are specifically different from Israel. It’s not a complete list of course....
by Nico Black | Feb 13, 2012 | Politics, terrorism, Twitter, Warfare and Conflict
Woke up to hear that there was an assassination attempt on an Israeli diplomat’s wife in New Delhi. Well, we knew that kind of stuff was coming anyway. but what’s amazing is this Indian journalist that was there while it happened. Tweet showed below: The...
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